My name is Morgan Gould and I started my firm because of two issues that I kept seeing with our local businesses.

  1. They were trying to handle all of their own bookkeeping and accounting needs themselves and struggling through it. 
  2. They have an accountant who wasn’t responsive to their needs or didn’t take the time to explain their financial results to them.

I’m a firm believer that¬†local businesses are the backbone of their communities. You probably didn’t start your business because you enjoyed recording revenue and expenses and other back office functions. Your ambition is to make your business GROW!


I wanted the focus of my business to be in making business owner’s lives easier and helping them understand what their financials really mean. Once you have a better handle on what your financials are telling you, you can implement the strategies to reach your goals.